Parallel Construction—The Secret to Beautiful Bullet Points

Bullet points can be beautiful? Well, maybe that is a stretch, but some are definitely better looking than others! Now, I’m not talking about the actual bullet symbol—that is a topic for another blog post (but here is a quick hint: smiley face bullets should generally be avoided). I am referring to the text itself. When crafting bullets, remember their purpose: organizing related information for clarity and conciseness. Simply put, bullets should make content easier to read. One tried and true technique to achieve this goal is parallel construction. But, before we move on to the definition of parallel construction, here is a brief example of what it is not: A Chicago technical writer should be proficient in the following areas: A writer should know where to find...

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