First of all, Trader Joe’s Speculoos Cookie Butter is just plain tasty! If you haven’t already tried it, I heartily encourage you to do so.
However, the description on the label is not quite so appetizing. The description says “A deliciously unusual spread reminiscent of gingerbread and made with crushed biscuits.” Now, there is nothing grammatically wrong with this sentence. However, technically correct sentences can still feel awkward, and that awkwardness distracts from the product.
In my opinion, this sentence does not work because the dependent clause “and made with crushed biscuits” feels like an afterthought. Instead of using the coordinating conjunction “and,” I suggest restructuring the sentence to position the description “reminiscent of gingerbread” at the end:
“A deliciously unusual spread made with crushed biscuits, reminiscent of gingerbread.”
Since “gingerbread” is probably the most attractive word in the sentence for hungry consumers, placing the description at the end also gives more attention to the delightful flavor.
Mmmm, gingerbread…where’d that spoon go?
Erin Wright is a freelance writer and editor located in Chicago, Illinois. She specializes in general business content, including marketing and instructional material for print and the web.