Book Review: Blog Inc. by Joy Deangdeelert Cho

My Very Occasional Book Review series continues with a look at Blog Inc. Blogging for Passion, Profit, and to Create Community by Joy Deandgdeelert Cho.

Blog Inc. covers a wide variety of topics including choosing a blog platform, monetizing your blog, and leveraging your blog to publish a book (as Joy Deandgdeelert Cho did). The book also includes eighteen short interviews highlighting successful bloggers from a variety of creative fields. It concludes with a two-page section listing the names and web addresses for all of the resources mentioned throughout the book.

The Positives
Blog Inc. provides a broad overview of blogging without getting mired in the mechanics of a specific platform, while the interviews offer an inspirational glimpse into the various paths different people have taken to become successful bloggers. In addition, the author openly discusses one of the most difficult aspects of blogging—negative comments from readers.

The Drawbacks
Most of the interviews showcase people in crafty or artistic industries, so those of us in more sedate fields, such as accounting, plumbing, or copy editing, may feel left out. However, I don’t believe that Joy Deandgdeelert Cho meant this omission as a slight or as an indication that blogging is only for artists, but rather that she interviewed people within her own creative circle.

The Verdict
I think Blog Inc. is a worthwhile read for anyone who is new to the blogosphere. Seasoned bloggers may want to take a pass unless they are seeking inspiration from the interviews.

Stay tuned next week for a pictorial blog post! (Hint: I will be sharing a bit of editing-related artwork.) And, if you missed it, please check out my previous review of The Grammar Devotional by Mignon Fogarty.
______________

Please note: I am an Amazon Associate, but this is not a sponsored post. The Amazon.com link to Blog Inc. is provided purely as a convenience to my readers.