In September, we explored different types of editors and editing services. Today, we’ll take a look at different types of writers. Just like editors, writers can serve in multiple roles for different projects, so the descriptions provided below may overlap in certain situations. In addition, we’ll only focus on writers performing business or organization functions rather than creative writers. (Of course, in my less-than-humble opinion as a copywriter and creative writer, both formats are equally exciting–but, I am biased!)
Copywriters write marketing material such as a brochures, direct mail advertisements, and press releases. Copywriters also produce general business material such as website content, blog posts, newsletters, sponsored articles, case studies, and white papers.
Technical writers develop procedural documentation, such as manuals and instructions, for internal users (e.g., employees, managers, and executives) and external users (e.g., customers, clients, and stakeholders). Technical writers may also create business content such as proposals and progress reports.
Medical writers create documentation for the medical and pharmaceutical fields. This documentation includes procedural content, educational material, and marketing copy. Medical writing is a very specialized field requiring an abundance of scientific and regulatory knowledge.
Ghostwriters write content that is published under someone else’s name. Ghostwriters are usually anonymous; however, they are occasionally mentioned under the published author’s name. (If you see the words “with [insert name]” or “as told to [insert name]” on a book cover, you know the author used a ghostwriter.) All copywriters, technical writers, and medical writers who are published under someone else’s name are also ghostwriters.
Grant writers help non-profit and commercial organizations assemble proposals for funding from the government, charitable trusts, or other outside entities.