Headings are usually just a few words each, but they can play a vital role in your document’s success. Their most important function is helping readers navigate your content. (No one benefits when readers are cast adrift!) And when headings are constructed with parallel structure, they also enforce consistency throughout your content and demonstrate attention to good writing … [Read more...] about Polish Your Headings with Parallel Structure
business writing
Seven Preparation Tips for Effective Business Writing
Fiction writers are often encouraged to write with reckless abandon—just write, write, write . . . drink a lot of coffee . . . and then write some more. I’m sure many fantastic novels, poems, and screenplays have emerged from this overly caffeinated do-it-now technique. But as business writers, we are more successful when we take the time to prepare before doing any actual … [Read more...] about Seven Preparation Tips for Effective Business Writing
Five Tips for Using Contractions in Business Writing
Here are five tips for using contractions in business writing and other semi-formal material. If you’re unsure if contractions are appropriate for your content, please review “Are Contractions Okay in Business Writing?” before utilizing these tips. 1. Aim for natural-sounding contraction usage rather than consistency. Unlike most writing usage issues, contractions don’t have … [Read more...] about Five Tips for Using Contractions in Business Writing
Are Contractions Okay in Business Writing?
Contractions are unavoidable. They appear in everything from songs and articles to product packaging. (Even the tiger on my box of breakfast flakes is telling me that “They’re great!”) But are contractions okay in business writing? Maybe. Maybe not. That’s frustrating, I know! Here are three questions to ponder as you decide if you should use contractions in your own … [Read more...] about Are Contractions Okay in Business Writing?
When Should You Use a Custom Writing Style Instead of a Style Guide?
“What Is a Style Guide” defined style guides and explained their purpose. Today’s post offers suggestions to help you decide when you should—and shouldn’t—create a custom style instead of following your primary style guide when dealing with an atypical writing issue. In this case, an atypical issue can be anything from the capitalization of product descriptions to the … [Read more...] about When Should You Use a Custom Writing Style Instead of a Style Guide?
What Is a Style Guide?
Those of us in the writing world talk a lot (and I do mean A LOT) about style guides. But, what is a style guide? What is its purpose? And what is an in-house style guide? Let's answer those questions. What Is a Style Guide? Writing style guides (also called style manuals) are books that recommend specific ways to present written elements such as citations, numbers and … [Read more...] about What Is a Style Guide?
Three Things to Include and Three Things to Exclude in Formal Business Emails
My last post outlined a basic format for how to write a business email. Today’s post highlights three things to include and three things to exclude when writing formal business emails. Although these issues may not apply to your informal business emails if you work in a casual environment, they are still important things to consider when communicating with individuals outside … [Read more...] about Three Things to Include and Three Things to Exclude in Formal Business Emails
How to Format a Business Email
Business communication has been around for as long as humans have been selling goods and services to each other. And over those millennia, we have developed official templates for writing business letters, but we have yet to establish an official template for how to format a business email. (Granted, email only became widely available to the general public about twenty years … [Read more...] about How to Format a Business Email
What Are Footnotes and How to Use Them
If the word footnote ignites memories of coffee-fueled all-night writing sessions in cramped dorm rooms, never fear, we're not going to talk about college term papers today. Instead, we're going to explore the following three questions from the perspectives of formal (nonacademic) documents and business writing: What are footnotes? Where should footnotes appear in formal … [Read more...] about What Are Footnotes and How to Use Them
When to Capitalize Product Names
Nearly every business wants to promote its products with bold, exciting copywriting. And that’s a good thing! However, that exuberance sometimes leads to inconsistent or unnecessary capitalization of general product nouns. (“Our new Sandwich is the best!”) Here are four tips to help you decide when to capitalize product names in your own copywriting. (Please note that these … [Read more...] about When to Capitalize Product Names