The baby boomers are retiring! The millennials rule the world! The Generation Xers are ignored and neglected! Have you noticed all the headlines about the different generations lately? (Okay, maybe not about Generation X.) Despite all this media attention, we don’t have consistent guidelines for when to capitalize baby boomer, Generation Xer, and millennial. Here are two … [Read more...] about Should You Capitalize Baby Boomer, Generation Xer, and Millennial?
My previous post, “How to Use Colons,” explains that colons can introduce lists and quotations, conclude salutations, and link titles with subtitles. Colons can also connect tightly coupled sentences, such as those with a cause-and-effect or problem–solution relationship. Today’s post tackles the question of whether you should capitalize the first word of a sentence after a … [Read more...] about Should You Capitalize the First Word of a Sentence after a Colon?
Nearly every business wants to promote its products with bold, exciting copywriting. And that’s a good thing! However, that exuberance sometimes leads to inconsistent or unnecessary capitalization of general product nouns. (“Our new Sandwich is the best!”) Here are four tips to help you decide when to capitalize product names in your own copywriting. (Please note that these … [Read more...] about When to Capitalize Product Names