Nearly every business wants to promote its products with bold, exciting copywriting. And that’s a good thing! However, that exuberance sometimes leads to inconsistent or unnecessary capitalization of general product nouns. (“Our new Sandwich is the best!”) Here are four tips to help you decide when to capitalize product names in your own copywriting. (Please note that these … [Read more...] about When to Capitalize Product Names
marketing
Eight Tips for Conducting Successful Marketing Interviews
When you think of interviews, you may reminisce about Barbara Walters making celebrities cry. Or, maybe you flash back to David Frost’s 1977 interview series with Richard Nixon. But interviews don’t have to be limited to televised entertainment or political journalism. In fact, the print interview format can be an effective marketing tool because it allows you to showcase your … [Read more...] about Eight Tips for Conducting Successful Marketing Interviews
Boost Your Website Traffic with a Glossary Page
Imagine this scenario: While reading a how-to article on plumbing, you come across the term PEX pipe. You have no clue what PEX pipe is or what it does. Your trusty office dictionary doesn’t include plumbing terminology, so you turn to Google and find out that PEX pipe is a flexible polyethylene-based tubing. As I mentioned last year, Google has become our default … [Read more...] about Boost Your Website Traffic with a Glossary Page
