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When to Capitalize Product Names

By Erin Wright

Nearly every business wants to promote its products with bold, exciting copywriting. And that’s a good thing! However, that exuberance sometimes leads to inconsistent or unnecessary capitalization of general product nouns. (“Our new Sandwich is the best!”) Here are four tips to help you decide when to capitalize product names in your own copywriting. (Please note that these … [Read more...] about When to Capitalize Product Names

Eight Tips for Conducting Successful Marketing Interviews

By Erin Wright

When you think of interviews, you may reminisce about Barbara Walters making celebrities cry. Or, maybe you flash back to David Frost’s 1977 interview series with Richard Nixon. But interviews don’t have to be limited to televised entertainment or political journalism. In fact, the print interview format can be an effective marketing tool because it allows you to showcase your … [Read more...] about Eight Tips for Conducting Successful Marketing Interviews

Boost Your Website Traffic with a Glossary Page

By Erin Wright

Imagine this scenario: While reading a how-to article on plumbing, you come across the term PEX pipe. You have no clue what PEX pipe is or what it does. Your trusty office dictionary doesn’t include plumbing terminology, so you turn to Google and find out that PEX pipe is a flexible polyethylene-based tubing. As I mentioned last year, Google has become our default … [Read more...] about Boost Your Website Traffic with a Glossary Page

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Meet the Author

Technical Writer and Editor Erin Wright

Hello! My name is Erin. I am a technical writer and editor who shares writing-related software tutorials on this website and on YouTube.

Recent Tutorials

How to Change the Font Color of Modern Comments in Microsoft Word

How to Add an Updating Date and Time in Microsoft Word (PC & Mac)

How to Crop Pages in Adobe Acrobat (PC & Mac)

How to Insert and Modify Shapes in Microsoft Word (PC & Mac)

How to Find and Replace Text in Word for Mac

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