My last post showed how to create effective bullet points using parallel construction. But, when should you actually use bullet points in business writing? Bullet points frequently appear in resumes, brochures, and on websites. These are all good locations; however, bullets tend to be underutilized in longer documents, such as case studies, white papers, and proposals. I … [Read more...] about When to Use Bullet Points in Business Writing
structure
Parallel Structure—The Secret to Beautiful Bullet Points
Bullet points can be beautiful. Well, maybe that is a stretch, but some are definitely better looking than others! Now, I’m not talking about the actual bullet symbol—that is a topic for another blog post (but here is a quick hint: smiley face bullets should generally be avoided). I am referring to the text itself. What Is the Purpose of Bullet Points? The purpose of bullet … [Read more...] about Parallel Structure—The Secret to Beautiful Bullet Points